Hikma Pharmaceuticals is bringing Nourished's 3D-printed vitamin gummies to the Middle East, through a partnership with UK-based health technology company Rem3dy Health.

Nourished makes multi-nutrient gummy "stacks" with its own 3D-printing technology, each designed around a health goal such as beauty, sleep, gut health, immunity or cognitive wellbeing. The products are sugar-free, vegan and allergen-free. Hikma will sell a selection of them, and they will form the foundation of its new vitamins, minerals and supplements (VMS) portfolio. The partnership aims to meet growing consumer demand for preventive healthcare, personalised nutrition and science-based wellness.

Mazen Darwazeh, Hikma's Executive Vice Chairman and Deputy CEO of MENA, said consumers across the region are increasingly focused on preventive health and wellbeing, and that Nourished complements Hikma's Consumer Health portfolio. Melissa Snover, Founder and CEO of Rem3dy Health, said: "We are honoured to partner with Hikma to introduce Nourished to consumers across the MENA region."

The range launches first in Saudi Arabia, the UAE, Qatar, Kuwait, Oman, Bahrain and Jordan, and more MENA markets will follow over the coming year. Prices and stockists have not been announced yet.

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