Horlicks has launched a chocolate flavour in the UAE, introducing Chocolate Horlicks through a "Good Sips Only" mobile truck that has been touring Dubai since 2 November.
At each stop, visitors can play Plinko to win gifts, pick their Chocolate Horlicks hot or cold at a Sip Station, and take pictures in a "Mirror Moment" photobooth. Every guest leaves with a branded tote bag holding a sticker sheet and a bottle of the new drink.
The brand presents the chocolate version under its "Taller, Stronger, Sharper" promise. It contains 27 vital nutrients that support strong bones, muscle function, energy release and good vision, and it is halal certified.
The truck's week in Dubai:
2 Nov: Dubai Knowledge Park, 2pm–6pm
3–4 Nov: City Walk, 11am–6pm
5 Nov: Dubai Academic City, 10am–6pm
6 Nov: DAMAC Community, 4pm–9pm
7–8 Nov: Ripe Market, 10am–6pm
Get weekly intel on what's launching, moving and next on MENA's shelves. Subscribe to Arabian Aisles.